UV protection for hair — made social.
For the launch of a new DOVE UV hair protection product, we developed 30 standalone, social-first content ideas across different phases and audience cohorts.
From playful, straight-to-the-point product messaging to more unexpected AHA moments, the ideas are designed to make UV protection for hair feel relevant, entertaining, and worth talking about.
A flexible creative system that can dial up the attitude, humour, or storytelling. Depending on the direction.
w/ FUTURE FRANK for DOVE
w/ WENNEKER for PPG
A full campaign film, built with AI and real people.
Big, bold and colourful.
Working with Wenneker Amsterdam we’ve shaped the creative vision for PPG’s Above & Beyond.
Together with the amazing team and juggling custom AI pipelines, LoRA models, and environments generated from scratch, we had full creative control over space, colour, and cinematography.
The result: a cinematic campaign film that brings the creative freedom of 3D into a faster, more flexible production process — without compromising on the ambition.
w/ LOUISE for KaDeWe GROUP
Making luxury social — bold, playful, and impossible to scroll past.
As Creative Director, I developed a creative concept for OBERPOLLINGER’s social content: short, snappy pieces built around strong hooks, visual exaggeration, and a clear desire trigger.
The idea was to give a premium brand a more distinctive social personality. Playful and bold, without losing its high-end feel.
Shot directly on the store floor, the content follows one cohesive visual language across two formats: product-led moments and more emotional, narrative-driven stories.
A simple concept, designed to make people stop, look and want.
w/ MEDIAMONKS for KWF
What if we stopped making a campaign about cancer — and made a campaign about life instead?
For KWF, the Dutch Cancer Foundation, and as part of the MediaMonks team, I worked on the creative idea and film storyline around this shift in perspective: from what we’re fighting against to what we’re fighting for.
The film celebrates the moments that make life worth living: from the big milestones to the small, everyday things that mean everything. Moments of laughter, connection, love, and simply being present, without thinking about anything else.
Because everyone has their own reasons to live. Different stories, different moments. But something we can all connect over, no matter who we are or what we’re going through.
For every moment. For everyone. Against Cancer. For Life.
