Directing & Creative Concept

I’m a freelance Director and Creative Director working across fashion, beauty, and lifestyle. I lead both video and still campaigns from concept development through execution. Shaping creative direction, visual worlds, storytelling, and on-set realization.

My background spans creative concepting, art direction, and directing. After 8+ years working in agencies, I developed a broad creative perspective that allows me to move fluidly between developing a campaign idea, shaping a visual identity, directing a film, or leading a stills production.

I’m interested in creating work that feels visually distinctive while remaining rooted in a clear idea. I focus on building cohesive visual narratives that translate seamlessly across formats.

Over the years, I’ve worked with brands including YSL Beauty, Belmond, Nike, Tiffany & Co., Catrice Cosmetics, Adidas, Schwarzkopf, and Google.

In addition to larger-scale productions, I’m also experienced in directing full social campaigns on iPhone - from concept and visual direction to production and final content.

Based in Hamburg, I work with brands, agencies, and production companies across Germany and Europe, including Berlin, Amsterdam, and London.

REPRESENTED BY GESAS.MANAGMENT

petra@gesas.net

+49 171 35 37 999

gesa@gesas.net

+49 172 4522609